Catalog 2024-2025

MKT 411 Promotion and Branding Strategies

Focuses on integrated marketing communications and branding strategies, with coverage of advertising, sales promotion, public relations, direct marketing, branding and social media. Studies the development of integrated communications plans for organizations. Also for students minoring in advertising.

Baccalaureate Experience

(W)

Credits

4

Prerequisite

MKT 300.