MKT 300 Principles of Marketing

Studies the interacting business activities designed to plan, price, promote and distribute want-satisfying products and services to present and potential customers. Incorporates current developments in marketing to acquaint students with the present-day challenges of marketing activities.

Credits

4

Prerequisite

AWR 101 with a "C" or better and ECO 204. Pre- or co-requisite: BAC 100 or UTAMPA 101 or UTAMPA 103 or UTAMPA 104 or HON 100