MKT 612 Business Research Methods

For graduate students only. This course demonstrates a logical approach to marketing and business research by focusing on the process of research and examining information needs of marketing managers. Primary and secondary research tools, survey design and analysis techniques, and methods of interpreting and reporting results are examined.

Credits

4

Prerequisite

MKT 500 and ECO 500.

Corequisite

MKT 610.

Offered

Fall, Spring.