MKT 300 Principles of Marketing

Studies the interacting business activities designed to plan, price, promote and distribute want-satisfying products and services to present and potential customers. Incorporates current developments in marketing to acquaint students with the present-day challenges of marketing activities.

Credits

4

Prerequisite

AWR 101 with a "C" or better and ECO 204.

Corequisite

BAC 100

Offered

fall, spring and summer semesters.