Section 2: Laws, Regulations and Policies that Govern Online Posts
Protect confidential and proprietary information:
Do not post confidential or proprietary information about Berea College students, employees or alumni. All persons posting material must follow applicable state or federal laws or regulations such as FERPA and HIPAA, as well as NCAA regulations. Adhere to all applicable institutional policies and legal requirements regarding privacy, confidentiality and property rights.
Respect copyright and fair use:
When posting, be mindful of the copyright and intellectual property rights of others and of the College. For guidance, consult the Berea College Intellectual Property Rights Statement.
Use Berea College intellectual properties only with permission:
No user may establish social media accounts that use the Berea College logo or other intellectual properties such as photography, video, artwork and/or publications copyrighted to the College without authorization from the College. For more information, or for permission to use Berea College intellectual properties, contact MC at mc@berea.edu or at 859-985-3018.
Data Collection and GDPR:
Any institution sponsored account conducting paid advertising or any other type of data collection via social media must ensure full compliance with General Data Protection Regulations (GDPR). Contact MC for guidance as needed.
Title IX
Please note that Title IX regulations supersede this policy on any post whether organizational or personal that constitutes harassment. For further assistance with Title IX regulations or concerns contact the Title IX office at titleix@berea.edu or 859.228.2323.
Disseminating official information:
The division of Alumni and College Relations is responsible for posting and publishing official information online on behalf of the College. While organizations, clubs, groups and departments are encouraged to have social media pages, no person or group may impersonate the official Berea College social media accounts by representing their page or group as the official Berea College Office of Marketing & Communications. This policy pertains to Facebook, Twitter, Instagram, Snapchat, Pinterest, LinkedIn, YouTube, Google+, as well as new and emerging platforms.
The Associate Vice President of Marketing and Communications (859-985-3912) and the Media Relations Manager (859-985-3020) serve as the College’s primary contacts with local, regional and national print and electronic media. All Berea College employees who are approached by a media representative regarding any matter of College business are required to refer such inquiries to either of these individuals. MC staff members welcome information about professional activities, student accomplishments, innovative courses or teaching strategies, special events or other developments of potential interest to the media. Having this information on a timely basis helps bring important matters to the public’s attention.