Marketing

Faculty: Dana Professor Rustogi, Chair; Associate Professors Darrat, Gupta, Lang, J. Lee, Mosteller, Pennington, Schetzsle; Assistant Professors Burton, Lunt; Instructor Beemer.

The field of marketing is one of the fastest growing, vibrant and most rewarding areas of business. Nearly a third of today’s labor force holds marketing-related jobs, and this portion is expected to increase substantially. A highly diverse discipline, marketing includes advertising and promotional management, personal selling and sales management, retail management, marketing research, services and international commerce. Students who have good interpersonal skills and who are looking for a career that presents creative challenges, constant change and opportunities for significant financial rewards may have found their field.