Business Administration-Marketing Emphasis BS

Major Requirements

A major in business administration-marketing emphasis consists of

the four-year business core in addition to the following courses:

Required Courses:

MRKT 377	Consumer Behavior in Marketing	3
MRKT 445	Professional Selling	3

Select six courses from:

BUAD 352	International Marketing	3
BUAD 499	Business Internship	1 to 12
COMM 375	New Media Design and Production	3
COMM 382	Digital Storytelling	3
MRKT 370	Principles of Social Media	3
MRKT 400	Topics in Marketing	3
MRKT 477	Integrated Marketing Communications	3
MRKT 480	Retail Management	3
MRKT 485	Marketing Management	3
SBST 360	Brand Management	3

BUAD 499: minimum of three semester hours