Catalog 2021-2022

Advertising and Public Relations

The major in advertising and public relations is designed to prepare students for professional and academic opportunities in strategic communications, as well as for the pursuit of advanced degrees. Students will have the opportunity to develop critical thinking capabilities, specialized knowledge, practical skills, technical competencies and the theoretical framework necessary to address real-world communication problems in advertising and public relations.

Core courses provide foundations in advertising, marketing, public relations, culture and society, visual aesthetics, writing, research, design, production and strategic problem solving. Students must take a minimum of 68 credit hours to fulfill the requirements of the major.

The ADPR major consists of 68 credit hours, including core requirements (40 credits) and concentration core and elective courses (28 credits). Each ADPR major will choose one of three concentrations:

1. advertising creative concentration,

2. public relations concentration or

3. general advertising and public relations concentration

 

Each graduating senior in the ADPR major, regardless of concentration, must submit a portfolio of work for evaluation by the ADPR faculty. 

 

Degree Requirements

Major core (28 hours)

All ADPR majors, regardless of concentration, must complete the following courses to fulfill the major:

COM 222Media Aesthetics and Creativity

4

COM 224Media and Society

4

COM 225Media Writing

4

COM 283Principles of Advertising

4

COM 284Principles of Public Relations

4

COM 436Communication and Media Ethics

4

COM 470Communication Research Methods

4

Total Credit Hours:28

Digital Core (12 credit hours)

DIGITAL CORE 1

Choose one of the following. All ADPR majors, regardless of concentration, must complete one of the following courses to fulfill the major.

ART 110Foundations: Digital Arts

4

FMX 210Digital Media

4

Total Credit Hours:4

Any majors planning to take ART 305 must take ART 110 as the prerequisite.

DIGITAL CORE 2

Choose one of the following. All ADPR majors, regardless of concentration, must complete one of the following courses to fulfill the major.

ART 305Graphic Design I

4

COM 302Digital Media and Design for Communication

4

Total Credit Hours:4

*NOTE: Prereqs for ART 305 are ART 102, ART 104, and ART 110.

DIGITAL CORE ELECTIVES

Choose one of the following. All ADPR majors, regardless of concentration, must complete one of the following courses to fulfill the major.

COM 236UTTV Student Television

2 or 4

COM 315Web Design

4

FMX 241Sound, Image and Motion

4

JOU 221Multimedia Storytelling

4

Total Credit Hours:4

 

ADVERTISING CREATIVE CONCENTRATION (28 credits)

 

Advertising Creative Concentration Core (12 credits)

ADPR majors choosing the advertising creative concentration must complete the following courses to fulfill the major:

COM 232Visual Literacy

4

COM 383Advertising Creative Direction

4

COM 483Advertising Campaigns

4

Total Credit Hours:12


Advertising Creative Concentration Electives

Below are lists of electives for the Advertising Creative concentration.

Outside of these lists, a maximum of 8 credit hours in related courses may count as electives in a concentration.  These courses should closely coincide with the student's scholarly or career interests, and should be chosen with the advice of a communication faculty adviser.

No more than 8 credit hours of independent study may be counted towards elective in a concentration.

A maximum of 4 credit hours of internship can be counted toward the ADPR major.

Additional internship credits may be counted toward general education electives.

Internship credits will not count toward requirements for 300 level or above courses.

An elective course can only count once toward the major, even if it appears on more than one list.

 

Advertising Creative Concentration - History/Theory Electives (8 credits hours)

ADPR majors choosing the advertising creative concentration must complete 8 credit hours from the following list of electives. At least 4 credit hours must be taken at the 300-level or above.

ART 281History of Graphic Design

4

ART 357Modern Art

4

COM 301Introduction to Organizational Communication

4

COM 323Digital Communication and Society

4

COM 327Communication and Law

4

COM 332Television Criticism

4

COM 334Information and the New World Order

4

COM 365Critical Analysis of Media Events

4

COM 370Women, Film and Popular Culture

4

COM 388Multicultural and Prosocial Strategic Communication

4

COM 392Independent Study in Communication

1-4

COM 401Intercultural Communication

4

COM 425Information Technology and Human Values

4

COM 426Public Opinion, the Media and Power

4

COM 443Communication and Cultural Studies

4

COM 466International Advertising

4

FMX 211Media Arts: History and Theory

4

JOU 101Introduction to Journalism

4

MKT 300Principles of Marketing

4

MKT 354Buyer Behavior

4

Total Credit Hours:8

 

Advertising Creative Concentration - Practicum Electives (8 credit hours)

ADPR majors choosing a concentration in advertising creative must complete 8 credit hours from the following list of electives, at least 4 at the 300-level or above.

A maximum of 4 credit hours of internship can be counted toward electives in the major. Additional internship credit may be counted toward general education electives.

Internship credits (COM 354) will not count toward requirements for 300-level or above courses.

An elective course can only count once toward the major, even if it appears on more than one list.

ART 102Foundations: Drawing

4

ART 104Foundations: 2-D Design

4

ART 218Digital Photography

4

ART 309Typography

4

ART 318Graphic Design II

4

COM 226Introduction to Scriptwriting for Motion Pictures and Television

4

COM 236UTTV Student Television

2 or 4

COM 303Studio Television I

4

COM 315Web Design

4

COM 333Studio TV II

4

COM 344Special Topics

1-4

COM 346Writing for Interactive Media

4

COM 350Strategic Social Media

4

COM 354Internship in Communication

1-4

COM 384Writing for Public Relations

4

COM 392Independent Study in Communication

1-4

FMX 207Digital Drawing

4

FMX 2173D Animation I

4

FMX 241Sound, Image and Motion

4

FMX 310Creative Coding

4

FMX 311Online Production

4

FMX 381Digital Imaging

4

JOU 221Multimedia Storytelling

4

JOU 273Practicum in Student Publications

1-4

JOU 304Social, Digital, and Data Journalism

4

MKT 411Promotion and Branding Strategies

4

SPE 100Voice and Diction

4

SPE 200Oral Communication

4

SPE 205Oral Performance of Literature

4

SPE 208Speech for Business and the Professions

4

SPE 212Global Speech, Human Rights and Social Justice

4

SPE 300Storytelling: Voice, Script and Movement

4

SPE 308Group Presentation and Leading Change

4

SPE 310Interpersonal Communication

4

SPE 315Freedom of Speech and First Amendment Studies

4

SPE 330Special Topics in Speech

2-4

SPE 400Public Messages and Technology

4

SPE 425Persuasion, Argumentation, and Conflict Resolution

4

WRI 200Introduction to Creative Writing

4

WRI 240Writing Drama

4

Total Credit Hours:8

Students may receive credit for SPE 200 or SPE 208 (but not both) because of potential overlap in content.

JOU 273 and WRI 242 may be taken for up to 4 credits in each major.

PUBLIC RELATIONS CONCENTRATION (28 credits)

 

Public Relations Concentration Core (12 credit hours)

ADPR majors choosing the public relations concentration must complete the following courses to fulfill the major:

COM 384Writing for Public Relations

4

COM 484Public Relations Campaigns

4

Total Credit Hours:8

BUSINESS CORE

Choose one of the following:
BUS 101Introduction to Global Business

4

COM 301Introduction to Organizational Communication

4

Total Credit Hours:4

 

Public Relations Concentration - Electives

Below are lists of electives for the Public Relations concentration.

Outside of these lists, a maximum of 8 credit hours in related courses may count as electives in a concentration.  These courses should closely coincide with the student's scholarly or career interests, and should be chosen with the advice of a communication faculty adviser.

No more than 8 credit hours of independent study may be counted towards elective in a concentration.

A maximum of 4 credit hours of internship can be counted toward the ADPR major.

Additional internship credits may be counted toward general education electives.

Internship credits will not count toward requirements for 300 level or above courses.

An elective course can only count once toward the major, even if it appears on more than one list.

 

Public Relations Concentration - Authoring and Production Electives (8 credit hours)

ADPR majors choosing the public relations concentration must complete 8 credit hours from the following list of electives. At least 4 credit hours must be taken at the 300 level or above.

COM 234Topics in Communication

1-4

COM 236UTTV Student Television

2 or 4

COM 315Web Design

4

COM 325Writing for Broadcast News

4

COM 344Special Topics

1-4

COM 346Writing for Interactive Media

4

COM 350Strategic Social Media

4

COM 383Advertising Creative Direction

4

COM 392Independent Study in Communication

1-4

FMX 241Sound, Image and Motion

4

JOU 221Multimedia Storytelling

4

JOU 271News Reporting and Writing

4

JOU 273Practicum in Student Publications

1-4

JOU 304Social, Digital, and Data Journalism

4

JOU 371Feature Writing

4

WRI 200Introduction to Creative Writing

4

WRI 220Digital Writing and Culture

4

WRI 242Introduction to Publication Editing and Design

4

WRI 274Creative Nonfiction

4

WRI 281Technical Writing

4

Total Credit Hours:8

WRI 242 and JOU 273 may be repeated for up to 4 credits in the major.

Public Relations Concentration - Other Electives (8 credit hours)

ADPR students choosing a concentration in public relations must complete 8 credit hours from the following list of electives.

A maximum of 4 credit hours of internship can be counted toward the ADPR major. Additional internship credits may be counted toward general education electives.

Internship requirements will not count toward requirements for 300-level or above courses.

BUS 101Introduction to Global Business

4

COM 232Visual Literacy

4

COM 301Introduction to Organizational Communication

4

COM 327Communication and Law

4

COM 344Special Topics

1-4

COM 354Internship in Communication

1-4

COM 388Multicultural and Prosocial Strategic Communication

4

COM 392Independent Study in Communication

1-4

COM 401Intercultural Communication

4

COM 443Communication and Cultural Studies

4

COM 499Senior Project

4

JOU 101Introduction to Journalism

4

SPE 100Voice and Diction

4

SPE 200Oral Communication

4

SPE 205Oral Performance of Literature

4

SPE 208Speech for Business and the Professions

4

SPE 212Global Speech, Human Rights and Social Justice

4

SPE 300Storytelling: Voice, Script and Movement

4

SPE 308Group Presentation and Leading Change

4

SPE 310Interpersonal Communication

4

SPE 315Freedom of Speech and First Amendment Studies

4

SPE 330Special Topics in Speech

2-4

SPE 400Public Messages and Technology

4

SPE 425Persuasion, Argumentation, and Conflict Resolution

4

Total Credit Hours:8

*Students may receive credit for SPE 200 or SPE 208 (but not both), because of potential overlap in content.

GENERAL CONCENTRATION (28 credits)

 

Advertising and Public Relations General Concentration Core (16 credit hours)

ADPR majors choosing the general concentration must complete the following courses to fulfill the major:

COM 232Visual Literacy

4

COM 383Advertising Creative Direction

4

COM 384Writing for Public Relations

4

Total Credit Hours:12


CAMPAIGNS REQUIREMENT

Choose one of the following:

COM 483Advertising Campaigns

4

or

COM 484Public Relations Campaigns

4

Total Credit Hours:4

 

General Concentration Electives (12 credit hours)

ADPR majors choosing a general concentration must complete 12 credit hours from the following lists of electives. At least 8 credit hours must be taken at the 300 level or above.

Outside of these lists, a maximum of 8 credit hours in related courses may count as electives in a concentration.  These courses should closely coincide with the student's scholarly or career interests, and should be chosen with the advice of a communication faculty adviser.

A maximum of 4 credit hours of internship can be counted toward the ADPR major. Additional internship credits may be counted toward general education electives.

Internship credits will not count toward requirements for 300 level or above courses.

No more that 8 credit hours of independent study may be counted toward electives in a concentration.

An elective course can only count once towards the major, even if it appears on more than one list.

ART 102Foundations: Drawing

4

ART 104Foundations: 2-D Design

4

ART 110Foundations: Digital Arts

4

ART 218Digital Photography

4

ART 318Graphic Design II

4

BUS 101Introduction to Global Business

4

COM 234Topics in Communication

1-4

COM 236UTTV Student Television

2 or 4

COM 301Introduction to Organizational Communication

4

COM 303Studio Television I

4

COM 315Web Design

4

COM 323Digital Communication and Society

4

COM 325Writing for Broadcast News

4

COM 327Communication and Law

4

COM 333Studio TV II

4

COM 334Information and the New World Order

4

COM 344Special Topics

1-4

COM 346Writing for Interactive Media

4

COM 350Strategic Social Media

4

COM 354Internship in Communication

1-4

COM 383Advertising Creative Direction

4

COM 388Multicultural and Prosocial Strategic Communication

4

COM 392Independent Study in Communication

1-4

COM 401Intercultural Communication

4

COM 426Public Opinion, the Media and Power

4

COM 443Communication and Cultural Studies

4

COM 466International Advertising

4

COM 499Senior Project

4

COM 483Advertising Campaigns

4

COM 484Public Relations Campaigns

4

ECO 204Principles of Microeconomics

4

FMX 2173D Animation I

4

FMX 241Sound, Image and Motion

4

FMX 310Creative Coding

4

FMX 339Game Design and Production

4

FMX 381Digital Imaging

4

JOU 101Introduction to Journalism

4

JOU 221Multimedia Storytelling

4

JOU 271News Reporting and Writing

4

JOU 273Practicum in Student Publications

1-4

JOU 304Social, Digital, and Data Journalism

4

JOU 371Feature Writing

4

MKT 300Principles of Marketing

4

MKT 354Buyer Behavior

4

MKT 371Professional Selling and Sales Management

4

MKT 410Global Marketing

4

MKT 411Promotion and Branding Strategies

4

MKT 450Marketing Strategy

4

SPE 100Voice and Diction

4

SPE 200Oral Communication

4

SPE 205Oral Performance of Literature

4

SPE 208Speech for Business and the Professions

4

SPE 212Global Speech, Human Rights and Social Justice

4

SPE 300Storytelling: Voice, Script and Movement

4

SPE 308Group Presentation and Leading Change

4

SPE 310Interpersonal Communication

4

SPE 315Freedom of Speech and First Amendment Studies

4

SPE 330Special Topics in Speech

2-4

SPE 400Public Messages and Technology

4

SPE 425Persuasion, Argumentation, and Conflict Resolution

4

WRI 200Introduction to Creative Writing

4

WRI 220Digital Writing and Culture

4

WRI 242Introduction to Publication Editing and Design

4

WRI 274Creative Nonfiction

4

WRI 281Technical Writing

4

Total Credit Hours:12

*Students may receive credit for SPE 200 or SPE 208 (but not both) because of potential overlap in content.

JOU 273 and WRI 242 may be taken for up to 4 credits in each major.